From banners to billboards - the future is biddable. How to advertise effectively using data your consumers won't mind you using.

From banners to billboards - the future is biddable. How to advertise effectively using data your consumers won't mind you using.

Wednesday, March 9, 2022 1:30 PM to 2:00 PM · 30 min. (Europe/London)
Marketing Masterclass
MarketingProgrammatic Advertising

Information

With digital ad spend on programmatic set to increase by 90% by 2025, it’s no surprise that advertisers are doubling down by future-thinking their channel strategies and efficiencies - with consumer privacy front of mind.


MiQ will be talking about how you can effectively reach your audiences using the most powerful technology across the formats and channels that your consumers respond to. Think ads on your phone, giant screens at train stations - and everything in between. All of this in a way that respects their privacy as a priority, future-proofs your data approach and supports the majority (6 in10 marketers) that say they struggle to connect the traditional advertising KPIs to relevant measurable business outcomes.

Session format
Masterclass
MiQStand 324We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data. We work with the world’s leading brands and media agencies. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. MiQ operates globally from 18 offices located in North America, Europe and APAC.

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