From banners to billboards - the future is biddable. How to advertise effectively using data your consumers won't mind you using.

From banners to billboards - the future is biddable. How to advertise effectively using data your consumers won't mind you using.

Wednesday, March 9, 2022 1:30 PM to 2:00 PM · 30 min. (Europe/London)
Marketing Masterclass
MarketingProgrammatic Advertising

Information

With digital ad spend on programmatic set to increase by 90% by 2025, it’s no surprise that advertisers are doubling down by future-thinking their channel strategies and efficiencies - with consumer privacy front of mind.


MiQ will be talking about how you can effectively reach your audiences using the most powerful technology across the formats and channels that your consumers respond to. Think ads on your phone, giant screens at train stations - and everything in between. All of this in a way that respects their privacy as a priority, future-proofs your data approach and supports the majority (6 in10 marketers) that say they struggle to connect the traditional advertising KPIs to relevant measurable business outcomes.

Session format
Masterclass

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