Future Trends: Value of Sustainability

Consumers concern about environmental and social sustainability have only increased amid the pandemic, making it an increasingly important differentiator for brands. While other factors remain important, brands should invest in the opportunities sustainability can offer to gain and retain customers. These values are already driving changes in consumer behaviour, from challenging the traditional linear model of consumption to the increase in localism. This trend will share key insights into how consumer behaviour is shifting and the value brands can find in a more sustainable future.