Move fast without breaking things: outsourcing ecommerce innovation through the affiliate channel

Ad tech is moving at a faster pace and with increasing complexity than ever before. For publishers and brands, the ability to keep up to date with all the latest developments often means taking huge risks; investing capital into new tech, re-skilling current staff, or acquiring solutions to stay one step ahead. But thanks to an influx of new technology partners into the affiliate channel, businesses can access cutting-edge marketing solutions on a risk-free performance basis without resource-intensive integrations. By outsourcing innovation to experts in their field, the affiliate channel can supply advertisers and publishers with the ad tech they need, on demand.

In this session we'll look to identify what's driving this new trend within the affiliate channel, highlight some examples of businesses taking advantage of these solutions, and what it could mean for the future of the wider industry.