Marketing beyond age, gender, and demographics

Marketing beyond age, gender, and demographics

Wednesday, March 9, 2022 3:20 PM to 3:50 PM · 30 min. (Europe/London)
Ecommerce Masterclass
CommunicationsMarketingTargeting

Information

All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of characteristics which do not necessarily define us. Such assumptions will ultimately alienate the very people you’re trying to reach.


In this session, Ricardas calls on marketers to start communicating with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values. And when ethical considerations are an increasingly important driver of consumer behaviour, we need to understand the values of all people alike.


MappStand 218Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the insight-based customer experience platform Mapp Cloud, marketing decision-makers have more time for the essentials and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, companies easily and effectively gain cross-channel customer insights from data, which in turn enable highly personalized marketing activities. Mapp's customers benefit from customized and self-optimizing cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent in the ideal marketing channel, at the optimal time and with the right contact frequency. Thanks to powerful one-to-one personalization, maximum engagement as well as long-term customer retention are achieved. Mapp operates offices in seven countries. Mapp's digital marketing platform helps over 3,000 businesses stand out from the crowd. Mapp's clients include Argos, Ella's Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.

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